Home service marketing — Raleigh, NC
We work with owner-operated home service companies in the Southeast on the tools that turn website visitors into booked jobs.
Get in touchOur clients are typically established home service businesses doing $500k to $3M in annual revenue — mostly plumbers, HVAC contractors, electricians, and landscapers operating in North Carolina, South Carolina, Georgia, and Virginia. They have crews in the field, a dispatcher or office manager, and a service area they've been working for years.
"We're not looking for businesses just getting started. We work best with owners who have the operations side sorted and want help making their phone ring more consistently."
What they share: they've tried marketing before — maybe paid someone to build a website, maybe ran some Facebook ads — and they're ready for something that actually tracks. We bring in the website, the search presence, and the systems that make sure leads don't fall through the cracks.
We keep our client count manageable on purpose. When you work with us, you're working directly with the team that's doing the work — not an account manager passing notes back and forth.
Fast, mobile-optimized websites built for local service businesses. Not templates — designed around how your customers search and what they need to see before they call. We handle copywriting, structure, and everything through launch.
Map pack rankings and organic visibility for the searches that book jobs. We handle Google Business Profile optimization, citation building, page-by-page SEO, and ongoing content that supports rankings over time.
Most home service businesses have fewer reviews than they should. We set up automated post-job review requests, monitor what comes in, and help you respond. Reviews affect both SEO and conversion — we treat them as infrastructure, not a nice-to-have.
We configure lightweight CRM systems that track where leads come from, route them to the right person, and make sure nothing falls through the cracks. Setup and training included.
Sarah Whitfield started Homebase Growth Partners in 2020 after five years running marketing for a regional plumbing franchise. The firm works with owner-operated home service companies in the Southeast on websites, SEO, and the tools that turn website visitors into booked jobs.
We're based in Raleigh, NC. Most of our clients are within a few states — close enough that a site visit is possible when it makes sense, and far enough that we've developed a working style that doesn't depend on one.
Robin Criel, Head of Partnerships
Head of Partnerships
Robin leads new-client conversations at Homebase. Before joining the firm, Robin spent eight years in business development across commercial services and light industrial. Most of the firm's clients hear from Robin first, usually by email.
If you're running a home service company in the Southeast and want to talk about what consistent inbound looks like for your business, fill out the form or send us an email directly.